EV Sales End Year Way Below Target

A modern electric vehicle displayed in a sleek, illuminated showroom with a blue accent, showcasing its design and charging station in the background.

In the UK specifically, EV sales reached about 23% of new cars in 2025, below the government’s 28% mandate target, prompting criticism and expectations of further policy adjustments.

And the sales they did make were inflated by “unsustainable” discounts costing the country over £5 BILLION… and none of this will make any difference whatsoever to the planet’s climate, just sayin’…

A barren landscape filled with rusted and abandoned cars, under a dark, cloudy sky.

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From NOT A LOT OF PEOPLE KNOW THAT

By Paul Homewood

Table comparing electric and traditional vehicle sales data for the years 2025 and 2024, including figures for BEV, HEV, PHEV, PETROL, and DIESEL with percentage changes and market share.
UK New Car Registration Data – Latest Figures & Statistics | SMMT

EV sales have fallen even further below government targets, accounting for 23.43% last year, against a target of 28%, a shortfall of 92397.

The deficit in 2024 was 47641, making a cumulative total of 140,038. Manufacturers will have to pay fines of £15000 for every car they fall short of their EV target or buy certificates from those who exceeded them. There are certain allowances for manufacturers who have beaten their emissions targets in recent years, but these are minor.

But ignoring these allowances, the motor industry faces fines of £2.1 billion already. They can carry forward any deficits in the hope that they have surpluses in future years, but is something that is extremely unlikely, given the ramping up of ZEV targets in the next four years:

Table displaying annual electric vehicle sales targets from 2024 to 2035, showing percentage goals for each year.

This video is a good summary:

Screenshot of a news article discussing the challenges faced by car manufacturers in meeting electric vehicle sales targets and the financial implications of failing to do so.

£5 billion of discounts, £11000 per car, is obviously unsustainable. But the alternative of paying a £15000 fine is equally unsustainable.

Meanwhile it will be Tesla and the Chinese who will make billions from selling their ZEV surplus certificates to the highest bidders.

The two biggest EV sellers are Tesla and BYD, with EV sales of 45000 and 51000 respectively. Their combined “surplus” equates to 69000, worth £10 billion at £15000 a pop.

With the overall market in deficit, demand for these certificates will exceed supply, so the market price for them will be close to £15000.

Hands up who thought it would be a good idea to fine British carmakers and hand the money over to China?

Mike Hawes to bring forward the 2027 review. Sorry Mike, but there is only one solution – scrap the whole ZEV mandate now and distribute free certificates to any carmaker who is already in deficit.


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