“Peak Negativity”: Climate Fear Doesn’t Work Unless you also Tell People What to Do

Iowa Climate Science Education

World Energy ConsumptionWorld Energy Consumption
World Energy Consumption. Notice the thin green smear on the bottom, the outcome of all the billions spent to date on renewables. By Con-struct ? BP Statistical Review of World Energy 2017, CC BY-SA 3.0, Link

Guest essay by Eric Worrall

According to The Conversation, there is no point journalists frightening people into obedience if they don?t also include clear instructions on what they should do to alleviate that fear.

Climate change or climate crisis? To really engage people, the media should talk aboutsolutions

May 30, 2019 10.33pm AEST

Dimitrinka Atanasova Lecturer in Linguistics, Lancaster University
Kjersti Flttum
Professor of Linguistics, University of Bergen

Days after the British parliamentdeclareda ?climate emergency?, The Guardianannouncedthat it would start using ?stronger? language to discuss the environment. Its updated style guide states that ?climate change? no longer accurately reflects the seriousness of the situation and journalists are advised to…

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