Douglas Ramsey was said to have attacked a driver when a Subaru came into contact with his Bronco’s passenger side front tyre at a car park in Fayetteville, Arkansas.

The 53-year-old allegedly left his vehicle during the incident on Saturday evening, smashed the Subaru’s back windshield with a punch and began hitting the Subaru owner, eventually biting his nose and “ripping the flesh on the tip”.

Local station KNWA/KFTA reports the chief operating officer at Beyond Meat was alleged to have “threatened to kill” the man and was arrested and charged with “terroristic threatening” and third-degree battery.

Beyond Meat, a California-based company that produces plant-based meat substitutes, saw its stock fall more than 70% in 2022 and plans to cut 4% of its workforce around the world after lowering its revenue forecast.

The company has been struck with rising prices related to plant-based meat substitutes amid the cost-of-living crisis.