Naming Heat Waves is Hype

Iowa Climate Science Education

By Dr. Joel N. Myers, AccuWeather Founder and CEO writes Throwing cold water on extreme heat hype.Excerpts in italics with my bolds H/T John Ray

A story came to my attention recently that merited comment. It appeared in London’s The Telegraph, and was headlined, “Give heat waves names so people take them more seriously, say experts, as Britain braces for hottest day

The story’s leaping-off point was a press release from the London School of Economics (LSE), which noted, “A failure by the media to convey the severity of the health risks from heat waves, which are becoming more frequent due to climate change, could undermine efforts to save lives this week as temperatures climb to dangerous levels.” .” Is it time to start naming deadly heatwaves?

It added, “So how can the media be persuaded to take the risks of heat waves more seriously? Perhaps it is time…

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